00.

INSTAGRAM

The real tea comes out when you're with your best friends.

01.

STUNT

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Instagram had just expanded Close Friends to Feed posts and Reels. The brief was a podcast that felt exclusive without feeling like a podcast, which is a tall order when everyone has one and they all look the same. Beige couch, neon sign, big headphones, a plant.

A green circle can gesture at intimacy, but a real conversation *is* intimacy. So we paired a-listers with the friend who knew them first, wrote questions meant to catch them off guard, and shot it handheld, like nobody was supposed to be in the room.

 

wfew

“The only real currency in this bankrupt  world is what you share with someone  when you’re being uncool.” 

Philip Seymour Hoffman as Lester Bangs

02.

CONTENT MACHINE

yapper001

Our favorite a-listers and their yapper friend

Instagram had just expanded Close Friends to Feed posts and Reels. The brief was a podcast that felt exclusive without feeling like a podcast, which is a tall order when everyone has one and they all look the same. Beige couch, neon sign, big headphones, a plant.

A green circle can gesture at intimacy. A real conversation is intimacy. So we paired a-listers with the friend who knew them first, wrote questions meant to catch them off guard, and shot it handheld, like nobody was supposed to be in the room.

03.

MORE EPISODES

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