01.
STUNT
.
Instagram had just expanded Close Friends to Feed posts and Reels. The brief was a podcast that felt exclusive without feeling like a podcast, which is a tall order when everyone has one and they all look the same. Beige couch, neon sign, big headphones, a plant.
A green circle can gesture at intimacy, but a real conversation *is* intimacy. So we paired a-listers with the friend who knew them first, wrote questions meant to catch them off guard, and shot it handheld, like nobody was supposed to be in the room.

Philip Seymour Hoffman as Lester Bangs
02.
CONTENT MACHINE

Our favorite a-listers and their yapper friend
Instagram had just expanded Close Friends to Feed posts and Reels. The brief was a podcast that felt exclusive without feeling like a podcast, which is a tall order when everyone has one and they all look the same. Beige couch, neon sign, big headphones, a plant.
A green circle can gesture at intimacy. A real conversation is intimacy. So we paired a-listers with the friend who knew them first, wrote questions meant to catch them off guard, and shot it handheld, like nobody was supposed to be in the room.
03.
MORE EPISODES

