The Black Friday haul with less stuff and more story.

01.

STUNT

.

Experiences had just become bookable. Which meant Airbnb was no longer selling a place to sleep — it was selling the day. And the calendar handed us the perfect day to say so.

Black Friday is the one holiday devoted entirely to stuff, and it has a symbol: the shopping bag. So we took it. Walkers moved through the busiest retail districts in the country carrying enormous branded bags printed with the case for experiences over things — a visual interruption cutting through the chaos, impossible to miss, filmed and put straight back onto social.

The most interesting thing to walk out with isn't a product, it's an adventure.

02.

PR Packages

Creator Drops

Then we shipped the bags to creators — enormous, unmistakable, and empty except for credit toward an Airbnb Experience. Nothing to unbox, nothing to hold up to camera. Just the biggest haul of the season