Who would you choose to narrate the story of your life, recapping your 2022? The things you saw, the places you went, the things you discovered, got excited about, connected with? The moments that made 2022, 2022.
The end-of-year experience gave teens an excuse to share and connect with others over their favorite memories, funniest memes or behind-the-scenes moments that made their year special by compiling their videos and photos into a personalized Reel, alongside a choice of audio narration from their favorite icons: Bad Bunny, Priah Ferguson, DJ Khaled and rapper Badshah.
The intent was to create a meaningful experience that supports both brand and product goals (win-win).
Breakout global music star of 2022 - most streamed artist on Spotify for 2 consecutive years. Nominated for multiple 2022 Grammys and performed at 2020 Super Bowl.
75 million views
2.3 million likes
1.1 million recaps created
Breakout star of Stranger Things Season 4, top show for teens in 2022. High teen resonance.
26 million views
77.9k recaps created
Iconic DJ voice to narrate your 2022. Dropped new album: ‘God Did’ Summer 2022.
21 million views
121k recaps created
Indian rapper, singer, film producer known for his Hindi, Haryanvi, and Punjabi music.
17.9 million views
194k recaps created
Primary Entry point for users
(additional entry points on coming slides)
Here people can pick one of three themes that best reflects their year by viewing the celeb’s reels
People select content from their camera roll for their recap
After adding content, they are taken into the previewer where they get one last look at their recap
Finally, they add their captions, adjust sharing settings, and share
Erica Fahr Campbell
Laura Zarate Vargas