00.

FACEBOOK GROUPS

Go ahead, love that thing that you love

01.

FILMS
MOVING POSTERS
VERY SILLY CAROUSELS

After a dumpster fire of a year, groups proved that they could be your happy place.

Fandoms, alternate realities, and obsession worthy hobbies exist in excess in the ever-expanding universe that is Facebook Groups. This truly mobile-first campaign invited people to find their own safe corner of the internet and spend as much time there as they damn well please.

THIS IS HOW WE DOTH'D IT

The campaign kicked off with a series of moving posters and videos which played natively on facebook and instagram. Including the piece de resistance—an exploration of Montell Jordan's "This Is How We Do It" through the musical stylings of three different Facebook Groups. →

02.

PLAYABLE ADS

03.

VR ADS
AR ADS

CHECK IT OUT →

Elizabeth Bassett
Garrett Jones
Jenna Livingston
Carlos Murad

Brandon Romer
Viveka Garza
Jennifer David
Jim Haight

Katrin Tenhaaf
JB Kang
1st Ave Machine
Maxime Bruneel

Tomi Dieguez
Morgan Harary
Henry & Sebas
3-DAR