VERY SILLY CAROUSELS
After a dumpster fire of a year, we proved groups could be your happy place.
Fandoms, alternate realities, and obsession worthy hobbies exist in excess in the ever-expanding universe that is Facebook Groups. This truly mobile-first campaign invited people to find their own safe corner of the internet and spend as much time there as they damn well please.
We kicked off the campaign with a series of moving posters and videos which played natively on facebook and instagram. Including our piece de resistance—an exploration of Montell Jordan's "This Is How We Do It" through the musical stylings of three different Facebook Groups. →
CHECK IT OUT →
1st Ave Machine
Henry & Sebas