You can never have enough SWAG... until you do

01.

IDEA

A well known insight from SXSW is that you can never have enough swag. Until you do. Then you're sick of the koozies, pens, totes and chargers. But what if you could trade vour swag for something truly awesome? Maybe you'd rather have free candy than free t-shirts? Or say, the VIP party passes everyone's clamoring for? Step right up to the TAKE5 Swag Exchange.

How it works

1. Bring unwanted swag

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2. Find staff in green hat

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3. Trade swag for ticket

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4. Swap ticket for prize

02.

SOCIAL MEDIA

The TAKE5 sampling team handed out bars throughout the week and encouraged attendees to save their swag and check out the Swag Exchange. We used a sticker on the bar and some good old-fashioned word-of-mouth to spread the message.

Daily, we utilized targeted posts on Facebook, Instagram and Twitter to let attendees know that we were ready to accept their unwanted swag. A partnership with Amazon Music allowed us to use multiple channels to cross-promote the event. We also teamed up with three Instagram influencers who provided us with world-wide coverage of the event and hosted an official Insta-meet.