00.

HERSHEY'S TAKE5

You can never have enough SWAG... until you do

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01.

IDEA

A well known insight from SXSW is that you can never have enough swag. Until you do. Then you're sick of the koozies, pens, totes and chargers. But what if you could trade vour swag for something truly awesome? Maybe you'd rather have free candy than free t-shirts? Or say, the VIP party passes everyone's clamoring for? Step right up to the TAKE5 Swag Exchange.

How it works

step1

1. Bring unwanted swag

step2

2. Find staff in green hat

step3

3. Trade swag for ticket

step4

4. Swap ticket for prize

02.

SOCIAL MEDIA

The TAKE5 sampling team handed out bars throughout the week and encouraged attendees to save their swag and check out the Swag Exchange. We used a sticker on the bar and some good old-fashioned word-of-mouth to spread the message.

Daily, we utilized targeted posts on Facebook, Instagram and Twitter to let attendees know that we were ready to accept their unwanted swag. A partnership with Amazon Music allowed us to use multiple channels to cross-promote the event. We also teamed up with three Instagram influencers who provided us with world-wide coverage of the event and hosted an official Insta-meet.

03.

EVENT

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heardhands

Ruth Scmidt
Brandon Bennett
Zack Brown
Katy Hornaday
Jason Elm

Julie Ray
Tyler Cook
Molly Griffin
Chris Mason
Marianne Gjerstad

Stephanie Castro
Dustin Schirer
Nick Stout
Michael Martin
Josh Dubois

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