Take on the big stuff, the small stuff, and everything in between

01.

ONLINE VIDEO

During a year of uncertainty, everyone was looking for new places and ways to spread their wings. Facebook had just the right Groups to help: Groups that could help make the big stuff (like becoming a parent or starting a business) a lot less scary. And the small stuff (like learning how to sew or running without wanting to cry) a lot more fun.

02.

ON PLATFORM ADS

We created "moving posters"—quirky, loopable ads that play in stories and in feed—featuring each Facebook group.

03.

INTERACTIVE

The campaign included two interactive experiences in which people could drop into the featured groups and get a crash course in skating or drag make up—all from the comfort of their couches.

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Elizabeth Bassett
Stephanie Yun-Ju Mitchell
Nick Cohen
Garrett Jones
Carlos Murad

John Slater
Brandon Romer
Isaac Karsen
Katrin Tenhaaf
Jenn Ott

Morgan Harary
Maxime Bruneel
Mathery
Danielle Katvan
Ron Brodie

Gianluca Fallone
Santiago Moncalvo
3-DAR
1st Ave. Machine