During a year of uncertainty, everyone was looking for new places and ways to spread their wings. Facebook had just the right Groups to help: Groups that could help make the big stuff (like becoming a parent or starting a business) a lot less scary. And the small stuff (like learning how to sew or running without wanting to cry) a lot more fun.
ON PLATFORM ADS
We created "moving posters"—quirky, loopable ads that play in stories and in feed—featuring each Facebook group.
The campaign included two interactive experiences in which people could drop into the featured groups and get a crash course in skating or drag make up—all from the comfort of their couches.
TRY IT FOR YOURSELF →
TRY THIS ONE, TOO →
Stephanie Yun-Ju Mitchell
1st Ave. Machine