With an existential crisis looming, we saw a shift where Facebook Groups was becoming less of a forum for hobbyist communities and more of a self-care support network. Young adults began seeing groups as a people-powered life hack, and we made it our job to fuel that behavior as a way to support our community in a deeper way.
You can do anything with the right people. Fueled by intimacy and acceptance, we celebrated unique and inclusive communities and reminded everyone that no one needs to take on life’s biggest challenges alone.
GIVE IT A GO →
Mona Lisa Farrokhnia
1st Ave. Machine